Reach the
1% who are
actually working.
Most basketball audiences are watching highlights. Ours chose to sit through nine minutes of film analysis about footwork. That is a different person, and it is the person who buys.
We both started
late.
HoopDoctors was built by two founders who came to the game late. We were behind from the first day, we did not have the trainers or the money or the time everybody else had, so we did the only thing left to us. We took basketball apart and worked out what actually mattered.
It worked. We both earned scholarships. We both played professionally. What got us there was never talent. It was understanding the game faster than anyone could out jump us. Nobody was teaching that part. So now we do.
We break down film, free
Every week on YouTube and social. The problem, the real cause, the fix. Most of what we make costs nothing and stays that way, because we remember not being able to afford it.
We teach players and parents
The IQ tests, HoopClinic Academy and the ebook library exist so a kid can improve on his own, and so a parent finally understands the process nobody explains to them.
We evaluate honestly
Written film evaluations telling a player the truth about where he is. Everyone we hire to evaluate has played at least college basketball. No hype, no promises.
All of it is one idea. Hand a kid the thing nobody handed us, earlier than we got it. Based in Dallas, Texas.
You cannot buy
this audience with ads.
Meta and Google will sell you "interested in basketball." That is roughly a hundred million people, most of them watching dunks. Our audience did something an ad platform cannot detect. They chose to sit through six to nine minutes of technical breakdown about guide hand placement and defensive rotations. That is a filter nobody sells, and it is the difference between someone who likes basketball and someone actively trying to get better at it.
They searched for it
Nearly a third of our TikTok traffic arrives from search, not the feed. These people typed their problem into a box. That is commercial intent, not passive scrolling.
The payer is here too
Just over half our YouTube audience is 25 to 44. You reach the player who wants it and the parent or coach who actually buys it, in a single placement.
They stay
Average view duration on long form. A 90 second integration gets watched. Most short form sponsorships are buying under two seconds of a thumb moving.
We don't sell drills.
We sell the diagnosis.
Every video follows the same shape. Here is the problem. Here is the root cause. Here is what to change. A product placed at step three is the answer to a question the viewer formed thirty seconds ago. That is the highest converting context in advertising and it cannot be bought programmatically.
Examine
Real broadcast and event film from the NBA, EYBL, Peach Jam and college. Frame by frame, slowed, annotated on screen.
Diagnose
The root cause, named plainly. Not "work on your handle" but the specific habit costing them the possession.
Prescribe
What to change and how to know it worked. This is the slot your product occupies.
"We built the audience by being useful before being entertaining. Partnerships have to clear the same bar. If we wouldn't recommend it to a player we're evaluating, we don't run it."
Six things a
standard creator buy
will not give you.
Demonstrated, not mentioned
We put your product inside a real coaching point, on film, solving the thing we just diagnosed. Not a product shot with a discount code read over it.
Brand safety by format
No hot takes, no drama, no politics, no trash talk. It is technical instruction. There is nothing here that turns into a screenshot your legal team has to read.
Creative you cannot make in house
Film analysis needs basketball expertise, not just an editor. With usage rights you keep the asset and run it wherever you want.
A tail, not a spike
We do not take content down when the term ends. Breakdowns from last year are still earning views today, and yours will too.
Both sides of the purchase
The 14 to 22 year old who asks for it and the 25 to 44 year old who pays for it are in the same audience. Most creators reach one or the other.
Reporting that tells the truth
7 day and 30 day reports with the real numbers, including the posts that underperform. You will know exactly what you bought.
Three platforms.
One basketball audience.
Verified in platform, August 2026. TikTok is a 60 day window, YouTube is 28 days, Instagram is 30 days. Every number on this page came out of a platform dashboard, not an estimate.
Age · YouTube
Age · TikTok
Trajectory. YouTube long form impressions are up 103% month over month and subscribers are growing faster than at any point in the channel's history. Anyone signing in 2026 is pricing against a smaller audience than they will be reaching by the end of the term.
We'll tell you what
to expect. In writing.
Most creator media kits quote total monthly reach and let you infer the rest. We don't. Here is what an individual sponsored placement actually delivers, so the post campaign report contains no surprises.
| Placement | Typical | Strong | Best recent |
|---|---|---|---|
| TikTok in feed integration | 1.5K to 8K | 25K+ | 141K |
| YouTube long form integration | 2.9K | 7K to 12K | 23K |
| YouTube Short | 1K to 3K | 10K+ | — |
| Instagram Reel | 1K to 3K | 8K+ | — |
| Three post pilot, aggregate | 12K to 30K | 60K+ | — |
Lifetime views per placement. "Typical" is the median of the last 8 to 10 published pieces per format. "Best recent" is the highest single result in the last 60 days.
Why we quote a range
Basketball content is topic driven. A breakdown of a player who breaks out that week can do ten times a routine post. We plan campaigns as multi post flights so the aggregate is reliable even though any single post isn't.
What we won't do
Quote combined platform reach as if it were your post's reach. Our monthly footprint is 1.55M views across a large back catalogue. Your placement gets its own audience, and we price against that number.
Every campaign ships with a unique discount or referral code, a tracked destination link, a scripted verbal call to action, a 7 day and a 30 day performance report, and one agreed creative optimisation after the first post.
One view here is worth
five somewhere else.
That isn't a claim, it's what the advertising market already pays. Across our last ten long form breakdowns, YouTube's own ad system paid $3.39 per thousand views. Short form scroll on TikTok paid $0.68. Same creator, same sport, same month. The most liquid buyer of attention on earth prices our long form view at five times the alternative.
The honest caveat
We have strong evidence of attention and awareness. We do not yet have a published conversion benchmark, because we've never run a tracked partner campaign. We'd rather say that than imply otherwise, and it's why every pilot ships with a unique code and a 30 day report. The first partner to run with us gets that data first, and gets our launch pricing to go with it.
Start with a pilot.
Scale on evidence.
Most partners start with a three post pilot over 30 days, enough to smooth the variance in any single placement, few enough that the audience never feels sold to. Single placements and one off campaigns are available too, and we'll tell you straight when that's the better fit.
| Format | What it is |
|---|---|
| TikTok in feed integration | 60 to 90 seconds, product woven into a real breakdown |
| YouTube long form integration | 60 to 90 second read inside a 6 to 9 minute film breakdown |
| YouTube dedicated video | A full breakdown built around your product or athlete |
| Shorts and Reels | Vertical cutdowns, cross posted |
| Custom film breakdown | We analyse your athlete, team or product on film |
| Newsletter feature | Dedicated placement to our email list |
| Ambassador term | Quarterly or annual, category exclusive |
| Single placement | Any format above, booked as a one off |
What you get every time
- Unique code and tracked link
- Scripted verbal CTA, not just a caption
- 7 day and 30 day performance report
- One creative optimisation after post one
- Two rounds of revisions included
How we protect both of us
- FTC disclosure in video, not buried in the description
- Creative control stays with us, approval rights stay with you
- Usage and whitelisting rights priced separately
- Category exclusivity available by term
- No perpetual content rights, ever
Who we're built for.
Natural fit
- Training equipment and shooting technology
- Film, stat tracking and coaching software
- Basketball footwear, apparel and braces
- Recovery, mobility and hydration
- Camps, circuits, facilities and exposure events
- Cameras, audio and creator equipment
We decline
- Sports betting and daily fantasy
- Alcohol, nicotine and vape
- Unverified supplements
- Recruiting services promising placement
- Commission only arrangements
Roughly one in five of our YouTube viewers is under 18. We disclose that up front and decline the categories it rules out, before you ask, not after.
Tell us the product, the window and the outcome you're measuring. We'll come back with a recommended format and a flat quote within two business days. Rate sheet on request.